I was going to title this post Autism vs Social Media, but that seems unfair to the people who are anti or unsocial but don’t have autism or mental health problems as a reason (some people simply prefer to avoid people).
I have encountered a number of discussions on Goodreads recently about the need for and the usefulness of Facebook author pages and other social media, and every time I am left with the same set of conflicted feelings. On the one hand, I know that social media can be a very powerful tool in this globally connected age for enabling a writer to find readers, build a fanbase, connect with fans, etc; on the other, this only works if you are able to use social media effectively.
If, like me, you have difficulty dealing with people on any level (in my case the reason for that is I have autism and a number of other mental health problems, but people have many reasons for this problem) then social media can be a real struggle; unfortunately this means that no matter how good your book is, and I’m not about to claim a Dickens level of writing ability here, but I do believe I am above average as an author, it will be difficult to get people to discover the books you release.
There are sites that will provide authors with a quick boost of promotion, but long-term success will only come as a result of good quality, consistent use of social media. What the solution is, I don’t know, but if anyone out there can come up with a suggestion for how I can market my books effectively, and long-term, without spending a fortune, and without burning myself out trying and failing with social media, I’d love to hear from you.